If you sell on Faire, the single most important number you need to know isn't your retail price or even your wholesale price — it's your net take-home after Faire's fees. The good news: Faire's fee structure is simpler than most brands assume — a flat 15% commission on marketplace orders, a one-time $10 fee on each new customer's first order, and 0% on Faire Direct. The catch is that brands still misjudge their real take-home, because that one-time fee and the payment processing fee quietly change the math from order to order.
What Percentage Does Faire Take?
The short answer, accurate at the time of writing for North America: Faire takes a 15% commission on marketplace orders, plus a one-time $10 new-customer fee on the first order from a retailer Faire brings you. Orders from customers you bring on yourself through Faire Direct are 0% commission. That's the whole structure — and the most important thing to understand is that the commission rate doesn't change between new and returning customers. It's 15% either way. What changes is the one-time $10 fee on a brand-new customer's first order.
1. Marketplace orders — new customers (the $10 fee)
When a retailer discovers your brand through Faire's marketplace — they searched, browsed, or found you in a category — and places their first order, Faire charges its standard 15% commission plus a one-time $10 new-customer fee. The logic behind that flat $10: Faire did the marketing work to connect you with a buyer you wouldn't otherwise have reached, so it charges a small one-time fee for the acquisition. That fee applies only to the first order from that retailer — never again.
2. Marketplace reorders and Faire Direct (the lower-cost orders)
Every reorder from that same retailer is just the 15% commission — no more $10 fee. And if you bring your own existing wholesale accounts onto Faire via Faire Direct, those orders are 0% commission. This is the part brands consistently miss: the same product can net you very different margins depending on how the customer came to you — a Faire-acquired first order (15% + $10), a reorder (15%), or a Faire Direct order you brought yourself (0%).
The Faire Commission Structure, Summarized
| Order Type | Commission | Additional Fee |
|---|---|---|
| Marketplace — new customer (first order) | 15% | + $10 one-time new-customer fee |
| Marketplace — returning customer (reorders) | 15% | None |
| Faire Direct (customers you bring) | 0% | None |
On top of commission, Faire charges a payment processing fee that varies by how fast you want to be paid: roughly 1.9% + $0.30 for 60-day payout, 2.4% + $0.30 for 30-day, and 3.5% + $0.30 for next-day.
These figures are accurate at the time of writing and apply to North America — Faire updates its terms periodically and rates can differ for the UK, EU, and Australia. Always confirm current rates in your Faire brand portal before making pricing decisions.
How to Build a Faire Fee Calculator (the actual math)
A proper Faire fee calculator needs four inputs: (1) wholesale subtotal, (2) the 15% commission, (3) the one-time $10 new-customer fee (only on a qualifying first order), and (4) the payment processing fee for your chosen payout speed.
Net Revenue = (Wholesale Price × Order Quantity)
− (Wholesale Subtotal × 15%)
− $10 New-Customer Fee (first order only)
− Payment Processing Fee (e.g. 1.9% + $0.30 for net 60)Worked example: A retailer Faire sent you places a first order of 12 units at a $20 wholesale price. Subtotal: 12 × $20 = $240. Commission (15%): $240 × 0.15 = −$36. One-time new-customer fee: −$10. Net before processing: $194 — an effective fee of ~19% on this first order. Now the same order as a reorder: Commission (15%): −$36, no $10 fee. Net: $204 — an effective ~15%. The $10 fee only bites once, and on small first orders it stings most; spread across a larger opening order it's negligible. And if you'd brought this retailer in through Faire Direct, commission would be $0.
Why Your Effective Fee Rate Is Slightly Above 15%
Brands love to quote 'Faire takes 15%,' and on commission alone that's right. But your true effective rate is a bit higher once you fold in the one-time $10 new-customer fees on first orders and the payment processing fee. A brand growing fast with lots of small first orders feels the $10 fee more; a mature brand with a loyal reorder base sits very close to a clean 15% plus processing. And a brand that migrates its own accounts to Faire Direct pulls its blended rate down toward 0% on that share of revenue. This is why you should model your actual order mix rather than price against a single assumed number.
How NetNinety Helps You Master Your Fee Structure
Calculating fees per order is tedious, and tracking your blended effective rate over time is nearly impossible in a spreadsheet. NetNinety connects directly to your Faire account and automatically classifies every order as new-customer or returning, surfacing your true blended fee rate and showing you which products and retailers are actually profitable after commission. Instead of guessing whether your Faire channel is healthy, NetNinety shows you the net-margin reality behind every order.
Frequently Asked Questions
Does Faire charge brands a monthly fee?
The core selling model is commission-based, not a monthly subscription. Faire Insider is a separate retailer-side membership covered in our Faire Insider guide.
Are Faire fees deducted automatically?
Yes. Faire deducts its commission and fees before paying out your net amount, so you never invoice Faire for the gross.
What percentage does Faire take?
Faire takes 15% commission on marketplace orders, plus a one-time $10 fee on a new customer's first order. Orders you bring in yourself through Faire Direct are 0%. A separate payment processing fee (around 1.9%–3.5% + $0.30 depending on payout speed) also applies. Rates are for North America and can change.
What is the Faire new-customer fee?
It's a one-time $10 fee Faire charges on the first order from a retailer it brought you through the marketplace. It covers Faire's acquisition cost and applies only to that first order — every reorder from that retailer is just the 15% commission.
Can I lower my Faire fees?
The single biggest lever is Faire Direct: bringing your own accounts onto Faire Direct makes those orders 0% commission. Beyond that, choosing a slower payout (net 60) lowers your payment processing fee versus next-day payout.
The Bottom Line
Faire's fees are simpler than most brands think: a flat 15% commission on marketplace orders, a one-time $10 fee on each new customer's first order, 0% on Faire Direct, plus a small payment processing fee. Your real cost is the blended rate across your order mix — and the fastest way to lower it is moving your own accounts to Faire Direct. Price against your true blended number, not the headline 15%.
Stop guessing what Faire takes. Optimize your Faire presence with NetNinety and see your true net margin on every order.
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