The honest case
for NetNinety.

You do it yourself.

You spend 5–10 hours/week finding retailers, writing emails, following up. Reply rate is 3–8% on generic outreach. You burn out by month 2. Most brands have tried this — it's how they find us.

Cost: Your time. ~40 hrs/month.

A freelancer runs outreach for you.

$15–30/hr. They write templated messages, can't scrape retailer sites for personalization, take weekends off. Output: 20–40 emails/week. Hard to manage, inconsistent quality, high turnover.

Cost: $1,500–3,000/month for comparable volume.

An agency represents your brand.

They take 10–20% of your total wholesale revenue — not just new accounts. Your existing 50 retailers? Taxed. Every inbound order? Taxed. 3–6 month contracts. And you still do weekly calls to manage them.

Cost: 10–20% of ALL wholesale revenue. Ongoing.

An AI agent that works every night.

Runs prospecting nightly. Personalizes based on each retailer's store. Sends at human pace. Tracks opens and replies. Commission only on year-1 orders from retailers we introduce — your existing base stays yours.

Cost: $97–299/mo + 3–5% on new introductions only.

Brands that want total control over every message — use Overjoy or a similar tool

Brands not yet on Faire — you need Faire approval first

Products that aren't a fit for independent retail (pure DTC, low-margin commodities)

Brands who need a sales rep to have phone calls and negotiate terms